Pitching the Chainguard Way

Course 4 of 6 in Chainguard Discovery: Partner Sales Foundations

Learn how to confidently tell the Chainguard story: why it matters, how it works, and how to connect it to customer needs.

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About this course

This course equips you to deliver a clear, confident Chainguard pitch. You’ll learn how to explain our mission to make open source secure by default, connect it to real customer challenges, and highlight what makes Chainguard unique—from our daily source rebuilds and zero-CVE images to our trusted products like language libraries and secure base images. By the end, you’ll be able to guide any conversation about Chainguard with clarity, confidence, and consistency.

By the end of this course, you will be able to:

  • Explain Chainguard’s mission and why “the safe source for open source” matters in today’s security landscape.
  • Describe the customer problem of insecure open source dependencies and how Chainguard addresses it.
  • Articulate Chainguard’s core differentiators, including daily rebuilds from source, zero-CVE posture, and the Chainguard Factory.
  • Confidently present Chainguard’s product suite (Containers, Libraries, and VMs) using value-based language.
  • Adapt the Chainguard pitch for different audiences, aligning our message to customer priorities and pain points.

Curriculum

  • Pitching Chainguard: The Best Source for Open Source
  • The Open Source Problem
  • The Chainguard Factory
  • Chainguard's 4 Core Benefits
  • Chainguard's Three Products
  • The Four Flavors of Chainguard Container Images
  • Introducing the Chainguard Catalog
  • Chainguard Libraries
  • Wrap-Up

About this course

This course equips you to deliver a clear, confident Chainguard pitch. You’ll learn how to explain our mission to make open source secure by default, connect it to real customer challenges, and highlight what makes Chainguard unique—from our daily source rebuilds and zero-CVE images to our trusted products like language libraries and secure base images. By the end, you’ll be able to guide any conversation about Chainguard with clarity, confidence, and consistency.

By the end of this course, you will be able to:

  • Explain Chainguard’s mission and why “the safe source for open source” matters in today’s security landscape.
  • Describe the customer problem of insecure open source dependencies and how Chainguard addresses it.
  • Articulate Chainguard’s core differentiators, including daily rebuilds from source, zero-CVE posture, and the Chainguard Factory.
  • Confidently present Chainguard’s product suite (Containers, Libraries, and VMs) using value-based language.
  • Adapt the Chainguard pitch for different audiences, aligning our message to customer priorities and pain points.

Curriculum

  • Pitching Chainguard: The Best Source for Open Source
  • The Open Source Problem
  • The Chainguard Factory
  • Chainguard's 4 Core Benefits
  • Chainguard's Three Products
  • The Four Flavors of Chainguard Container Images
  • Introducing the Chainguard Catalog
  • Chainguard Libraries
  • Wrap-Up
Course

Learn the tools and fundamentals of vulnerability management and why it's critical that every developer understand it.